Jylian Russell

Zendesk Customer Story: Standard Beverage

My Role: Copywriting

Full customer story

Developer focused content for this growing Canadian conversational AI NLU engine.

MOGO Financial Feature in the Financial Post

MOGO hired me to write this contributed article that highlights the innovation and benefits of fintech (MOGO’s industry).

Link to article here.

Many of the developer-facing doc projects that I’ve worked on are under NDA. Several of these are available upon request in redacted format.

Typical technical writing samples from these projects include:

- Release notes (including bug fixes, known issues, and product features/enhancements)

- User Guides

- Installation Instructions

- How-to Guides

- Cookbooks

- Knowledge Base Articles

- Vulnerability Notices

- API Documentation

- Help Center and Knowledge Base development

- UI Copy

RELEVANT TOOLS/SKILLS:

- Git/Github

- Jira/Confluence

- Markdown

- HTML

- DITA

- MadCap Flare

Excerpt from an interview with portrait artist Tim Okamura for Chaos Magazine.

I had the good fortune of sitting down to interview portrait artist Tim Okamura in this piece for NYC’s Chaos Magazine (no longer in operation).

Magento: Forrester Report Landing Page

I created this landing page for Magento to encourage registrations to an on-demand webinar about Forrester’s review of the Mobile Optimization Initiative (see previous portfolio sample).

My Role: UX content and general copywriting

Challenge: Capture the essence of Forrester’s study and provide enticing and easy-to-understand content that would encourage webinar registrations.

How I Helped:

Created compelling descriptive copy that highlights the user benefits of registration

Provide clear form copy to simplify the registration process

Client success stories detailing the innovative work of Canadian engineering firm, Pajak.

The stories were developed for multi-purpose use across print and online mediums and aimed to showcase Pajak’s work in remote regions through engaging storytelling.

Hootsuite Australia Open Case Study

My Role: Copywriter

Challenge: Summarize the key highlights of Australia Open’s social media campaign with Hootsuite.

How I Helped:

• Collaborated closely with project managers to capture key campaign statistics and highlights.

• Develop engaging and upbeat copy that conveys the strength of Hootsuite’s key features through its success with Australia Open.

APRA CPS 230 is a major operational risk regulation impacting financial entities in Australia. I wrote this product white paper to help vArmour’s impacted customers and prospects understand how the company’s platform can help them meet the APRA’s regulation.

The Mobile Optimization Initiative
The Mobile Optimization Initiative was a collaborative project between PayPal and Magento that used live experiments on real merchant websites to uncover opportunities for optimizing mobile-based eCommerce revenue.

My Role: Co-lead writer responsible for UX content and copywriting

Challenge: Describe the initiative and provide research findings in a simple and engaging manner.

How I Helped:

• Collaborated with project designers and managers to align visual and content project goals

• Created new copy for testing (on a quarterly basis throughout the two-year duration of the project)

• Translated heavy technical content into compelling and easy-to-understand copy

BigCommerce: Landing Page - Mobile Optimization Initiative

I wrote this landing page to help BigCommerce promote merchant participation in its Mobile Optimization Initiative (MOI).

My Role: Copywriter

Challenge: Produce a landing page that succinctly describes the MOI and encourages downloads of its experiments.

How I Helped:

• Wrote clear and engaging content that encouraged merchants to download results from the MOI.

BC CDC Tuberculosis & HIV Testing Manuals

The BC CDC hired me to perform a complete content overhaul of its Tuberculosis and HIV testing manuals.

My Role: Technical Writer and Editor

Challenge: Review and update 100s of pages of scientific content about tuberculosis and HIV testing procedures in the province of BC.

How I Helped:

• Worked closely with key subject matter experts (CDC physicians and nurses) and other stakeholders to gather technical updates for inclusion in the updated manuals.

• Wrote and edited testing manuals based on stakeholder updates.

• Designed visual graphics to further illustrate key technical concepts.

• Provided a style guide to help the BC CDC maintain style consistency during future updates.

Project link